My family recently visited The Magic House Children's Museum in St. Louis. One area in the museum is a pretend grocery store. While my daughter was “shopping”, I saw two young girls acting as a shopper and a checkout clerk. The shopper finished by saying; “Thank you for the excellent service. I am going to tell all my friends about this great store.”
We all know that word of mouth is very important for promoting our schools. However, do the families at your school know how powerful their words can be? You can do the best you can to make sure your students have a successful learning experience, but it is also our job to encourage families to spread the good word about our schools. Make it easy on them by starting a school Facebook or Twitter account. Social media is a great way to help parents spread the good word about your school. Write about the parents’ role in school promotion in your weekly newsletters. Tell them at the back to school open house that they can play a role in positive promotion. Make sure your families know how important they are in promoting your school.